3 Weapons You Can Use To Win Big As A Marketer Or Business Person

3 Weapons You Can Use To Win Big As A Marketer Or Business Person

As a business person, we have scheched out three weapons you can use to win big and great in your marketing and business success.

The article maybe large, but in some cases it is advisable you read or go through it all to understand this three great element.

1. Don’t Get Emotional

Ponder this for a while. Let’s assume you have a bad member of staff that is under performing and engenders low morale within your team. What would you do if you were the CEO of the company?

I can hear many suggestions but if all the great suggestions still don’t work, I think firing the person would be the best decision you’d make.

Warren Buffet says that the hardest part of his job in running Berkshire Hathaway is firing people but he has to do it when he has to do it. Same principles apply to stocks. If a stock is underperforming with no good reason for it to, please sell it and move on with the winners.

Yes, I know there are times you wonder why some stocks are not performing on the same level as their peers. If you have a good reason or maybe the market is irrational then you can keep the stock. If you cannot find a good reason, then sell it. One of the strokes of genius as an investor is knowing when to let go, even when it means losing. Take that loss and move on.

The Investopedia crew advises, “Recognizing your losers is hard because it’s also an acknowledgment of your mistake. But it’s important to be honest when you realize that a stock is not performing as well as you expected it to. Don’t be afraid to swallow your pride and move on before your losses become even greater!”

Don’t get emotional over a stock or about losing money. Treat issues as they arise and not as you expect them to conform to your situations. Bite the bullet when you need to because those times will come.

2. Concentrate Your Efforts

Concentration creates focus. Focus in turn brings in results. Have you ever seen the welder cut through a thick piece of metal using oxy-acetylene? All he does is to focus the welding flame at a spot and start cutting from there.

Diversification is the language of the ignorant except you are running a mutual fund in which by law you are expected to diversify. When I first heard that, I felt it was a pompous saying but after some years in the market I can tell you its very true.

Let’s even look at contemporary life. Every man is known for one thing. When I say Michael Jordan, basketball comes to mind. Thomas Edison Science/ Inventions; Winston Churchill – leadership; Picasso – Arts/Painting. All these men are known for one thing. They focused their energy and talents into one thing that they realized that they were good at.

It’s mostly those who do not know what to do that try many things. The common saying goes, “Don’t put your all your eggs in one basket.” The contranarian says, “I’ll put all my eggs in one basket and watch that basket with my life.” Warren Buffet sums it all by saying, “Wide diversification is only required when investors do not understand what they are doing.” When you know what you are doing, you’ll lay all your cards on the table for that move you want to take. It’s simply because you know what you are doing.

As Jesus would say in the gospel, “Again the kingdom of heaven is like a merchant seeking beautiful pearls.
Who when he had found one pearl of great price, went and sold all that he had and bought it” (Matthew
13:45-46). The merchant bought one pearl because he knew it was of great price.

It’s better to have a great deal of a good thing than just a piece of it. Bill Gates owns a good chunk of Microsoft and that has made him one of the richest man on the planet (he was the richest man for 13 years. In 2008, he was ranked third richest with S58 billion according to Forbes Magazine). I used to own 1000 unit of Eternal Oil bought at NGN
2.11. The price rose to over 15. So in effect my NGN
2,110 investment has grown to over NGN 15,000.
Imagine if I had 100,000 units of the shares. The moral of the gist: scale up in a good deal.

3. Be Principled

Max Killan once said, “If business is not based on ethical grounds, it is of no benefit to society and will like all other unethical combinations, pass into oblivion.” The same goes with investing in the stock market. I’m not talking about investing in ethical funds.

I mean having your personal investment ethics and principles. I have my personal principles concerning the exchange. The principles are governed by my faith and personal beliefs. I do not own any brewery or tobacco stocks. Now this does not make me more Catholic than the Pope or better than those who do invest in these sectors. It is my personal ethics of investing. Maybe my creed, you may say.

I advise you should have yours; your dos and don’ts. It will enable you to focus on what you want. Boundaries create focus. If you do not stand for something, you’ll fall for anything.

I personally do not touch stocks of companies with heavy burden of debt. After reading the financials, I take my stand. This helped me to miss the boom of WAPCO. It bounced from 10.8 to about 80 from between 2006 and 2007. I missed out but no regrets. I just couldn’t stand the debt. Thank God for the new management that has been able to manage the debt in a “profitable” way.

On the other hand, I avoid buying stocks in the middle of a rally. A rally is when a stock price starts going up. The profit is always made during the buying. It’s always better to enter when the market is quiet over a stock. I remember doing my analysis on Diamond Bank in July 2006. From the results, they posted, PAT was NGN 1.2 billion, over an outstanding shares of 7.6 billion. That meant projected EPS was 0.63 over about 0.4 of the previous year. The number looked good, and so was management.

The buying of Lion Bank to my estimation was a good buy and so I bought then at
4.52. I tried to get as much as I could when it was that low, keeping in mind that in 2005, their IPO was 6.80. When the rally started, I stopped buying.
In February 2008, it stood between 20 – 22. ACTIS saw what I saw and plunged in $130 million into the company.

The same happened to Oceanic Bank. When I saw their figures, I was amazed. They were turning a PAT of NGN 5.1 billion over a gross of NGN 17.82 billion, in the second quarter of the 2006 financial year. Their efficiency was great.

Stock price was at
5.99. This was January 2006. The same thing was happening in Zenith. I thought of it, Zenith Bank was producing almost the same result, though with smaller number of outstanding shares, compared to First Bank and Union Bank. Zenith then was trading at 19+ while the likes of Union and First Bank were at 30 + . So I bought into it.

A year later Oceanic was the toast of the market and so was Zenith. When the rally started, I chilled out and watched. A bonus share of 1 for 4 was given in the 2006 financial year for Oceanic. In February 2008, the price was between 27 – 29. I think I did a good job back then. What do you think?



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